Self-Publishing Pros and Cons
You may have heard that this is the best time in history to be a writer. And it’s true. Authors have more opportunities to reach readers than ever before, and if they want more control over the process, they can have it. Distribution changes have made almost every book in print available to every reader, wherever they are and whenever they want it. Online bookstore shelves are limitless and global. Print-on-demand technology makes it possible to keep a book in print forever. Finite bookstore shelf space or the demands of scale no longer limit publishing.
So, let's look at the pros and cons of self-publishing VS the traditional publishing route.
The first big “pro” of self-publishing is this lack of limitation; you, as an individual, can do nearly everything a traditional publisher does!
Once you decide to self-publish, you take on the publisher role—and it’s a big one. If you have an idea that you want to turn into a professional-quality ebook, paperback, or hardback, you can. If you want to sell that book in the same major marketplaces as bestselling authors, you can. If you want to set up a book tour, buy advertising, or get yourself podcast and media appearances, you can.
This brings us to the first “con:” You'll have to do take a lot of responsibility for your book's marketing. Advertising is not cheap. Buying advance review copies of your own paperback to distribute to reviewers and bookstores and getting bookstores (and podcasters, and media) to pay attention to a self-published book takes work. Being a self-publisher means taking full responsibility for your own book, from the cover you choose to the editor you hire, and that responsibility will cost both time and money.
Being a self-publisher means taking full responsibility for your own book. Of course, for some people, having full responsibility (sometimes called “creative control”) is just what they need. They want to run the show. They want to study successful book covers and learn how to create one—or how to hire a designer who can create one. They want to go in-depth on pre-orders and pricing and marketing campaigns unique to their work or daily schedule. Full creative control opens a whole new world for authors.
Which brings me to another pro: if your book is successful, you will earn significantly higher royalties than a traditionally published author would. With some companies (like Daisa & Co!) 100% of the sales profit is yours. Along with this, full rights and ownership of the book AND manuscript is yours, unlike in traditional publishing houses.
To put simply;
Traditional Publishing Pros
Wide distribution and more exposure
Most offer an advance, sometimes a large one
They do the editing, formatting, cover art
Traditional Publishing Cons
Take six to eighteen months before publication
They have power over cover art and title
Don’t use the marketing power they wield effectively
Pay royalties twice a year
Don’t involve you in many of the decisions regarding your book
Difficult to implement changes
Lousy royalty rates, between 6% and 25%
Very hard to break into
Self Publishing Pros
100% Profit is yours.
You control price and cover
Publication is almost instant
Easy to implement changes
Every decision is yours
Anyone can do it
Full Rights & Ownership to Manuscript & finished book.
Self Publishing Cons
No free professional editing, formatting, or cover art
So. Should you self-publish? Ask yourself these questions:
Am I ready to take full creative control and responsibility for my own book?
Am I ready to finance the cost of publishing my book?
Is my book ready for publication?
If you're not sure how to answer the last question, get in contact with us at Daisa & Co for a chat or to arrange a meeting regarding your author journey.
T. 01652 661881 E.Jade@Daisa-co.com